6. Risks assessment / Financial and Organizational Model of a Community Beauty Salon.

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Verslo rizika – tai potencialiai galimų nuostolių atsiradimo tikimybė, palyginus su planuotu variantu. Rizikos sąlygomis įmonė gali netekti dalies ar net visų savo išteklių, negauti laukiamų pajamų bei patirti papildomų išlaidų.

Galimi rizikos veiksniai:

 - Nepakankama verslo organizavimo patirtis. Įmonės savininkų steigiamas grožio salonas yra pirmasis žingsnis į verslo pasaulį. Akcininkai yra kompetentingi bei patyrę vadybos srityje, tačiau gali nutikti taip, jog jiems pritrūks praktinių įgūdžių bei įžvalgumo susidūrus su atsiradusiais sunkumais išlaikant verslą. Patyrus pirmuosius nuostolius, akcininkams gali pritrūkti ryžto, tikėjimo bei drąsos tęsti tolimesnę įmonės veiklą. Šią riziką galima sumažinti sutelkus visų akcininkų turimas žinias bei patirtį.

 - Išorinių veiksnių įtakos galimybės. Įmonės veiklai ypač didelę įtaką turi pirkėjų pajamos bei  šalies ekonominė būklė. Šiuo metu vyraujanti ekonominė krizė bei jos pasekmės – nedarbas, mokesčių didinimas, ekonomikos nuosmukis – įtakoja klientų pajamas nepalankia verslui linkme. Žmonių pajamos yra ribotos, tad taupoma ir perkama tik būtiniausios reikmės prekės. Dėl pirkėjų pajamų sumažėjimo, naujai įkurta įmonė rizikuoja sulaukti mažesnio dėmesio bei uždirbti menką pelną. Norint sumažinti šią riziką, įmonė būtų priversta mažinti paslaugų kainas bei didinti reklamos išlaidas.

 - Potencialaus vartotojų skaičiaus sumažėjimas. Šiuo metu šalyje vyraujanti emigracija taip pat mažina potencialių vartotojų ratą. Dauguma emigrantų yra jauni žmonės, besinaudojantys grožio salono paslaugomis, tad mūsų įmonei šis veiksnys nėra palankus. Deja, įmonė nėra pajėgi sumažinti šią riziką, šioje situacijoje būtinas valstybės įsikišimas.

 - Vyriausybės priimti sprendimai. Vyriausybė įtakoja teisės aktų, kuriais praktinėje veikloje privalo vadovautis įmonė, priėmimą, vykdymą, keitimą bei nutraukimą. Galimas atvejis, jog vyriausybė pakeis teisės aktų nuostatas įmonei nepalankia linkme, padidins pelno, PVM bei kitus mokesčius, kurie privers įmonę didinti paslaugų kainas bei įmonės išlaidas. Deja, įmonė šios rizikos sumažinti negalės ir bus priversta prisitaikyti prie esamos situacijos.

 - Konkurencija. Esami beirinkoje atsiradę nauji konkurentai gali kelti itin didelę grėsmę, siūlydami patrauklesnes paslaugas, mažindami teikiamų paslaugų kainas bei stengdamiesi nuvilioti klientus. Kad įmonė neatsidurtų šešėlyje, ji būtų priversta taip pat mažinti paslaugų kainas bei nemažai lėšų skirti reklamai.

 Jei įmonei nepavyks įsitvirtinti rinkoje, bandysime atidaryti kirpyklą, kuri teiktų vien tik kirpimo paslaugas. Steigtume kirpyklą, nes šiai įmonei tiktų jau turima įranga bei baldai, be to nereiktų atleisti personalo, išskyrus visažistę.

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5. Management / Financial and Organizational Model of a Community Beauty Salon.

 

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  The GrazuteRoom is the subsidiary private enterprise of K. Korenevskiy, directly managed by Konstantin Korenevskiy. K. Korenevskiy's subsidiary private company will employ six people: a director and his subordinate specialists—three hairdressers, a makeup artist, and an accountant. These employees will be responsible for developing the company's service policy and implementing its goals. Since the company is relatively new and small, the management team will consist of just one person, and services will be provided by four employees.

The organizational structure of the company's management is presented in Figure 5:

In Figure 2. Beauty salon management structure.

 Company Director Konstantin Korenevskiy has a management degree and four years of experience in beauty industry service management. He is responsible for the salon's key management functions, including managerial duties. His responsibilities include resolving key operational issues, troubleshooting any problems that arise, maintaining contact with the company's companions, managing employee performance, and overseeing the company's day-to-day operations.

 The director possesses excellent organizational skills, is proactive, and is an communicad public speaker. The accountant manages all company financial records, calculates employee payroll, prepares tax returns, and prepares performance reports. They hold a degree in accounting and have three years of experience in accounting. The accountant is honest, responsible, conscientious, patient, and reliable. Hairdressers care for hair, cutting, coloring, curling, and styling. A cosmetologist provides wellness treatments, defect removal, and relaxation. A makeup artist prepares models for competitions, fashion shows, castings, public events, and more.

 Our staff has mastered the hairdressing profession, invested considerable time in honing their skills through various advanced training courses, and has many years of experience. Hairdressers are interested in fashion trends and innovations, are outgoing, pleasant to talk to, attentive to detail, motivated, and have a pleasing appearance. 

Our cosmetologist has a medical degree and many years of experience in the beauty industry.  

Makeup artist  Our has completed Femina Bona makeup artist training, holds a Master's degree in Medicine, and has three years of experience. She is pleasant to talk to, responsible, attentive to detail, conscientious, and motivated. Shi highlighting the most beautiful facial features and concealing numerous imperfections, striving to bring out the individuality of each client. 

WEAKNESSES  Lack of media advertising;  Insufficient experience in business organization;  We offer a limited range of services. POSSIBILITIES  Development of activities by expanding the range of services, increasing the number of employees and expanding the company's production facilities;   Become a strong competitor;  Work successfully and profitably. THREATS  The emergence of new strong competitors is quite possible;  Market instability;   General economic decline;  Rising raw material prices. Reduction in potential consumers. STRENGTHS  All 4 elements of promotion applied;  The company employs experienced, highly qualified employees;  Pleasant service;  Modern corporate environment.

The SWOT analysis of K. Korenevskis's sole proprietorship, application 3.

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4. Marketing / Financial and Organizational Model of a Community Beauty Salon.

 

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We decided to open a beauty salon in sity Rietavas of Lithuania because, after researching our competitors and potential clients, we discovered that there was a sufficient market in the area for a new beauty salon that provided high-quality and affordable services. We found that our beauty salon's strongest competitor is Rietavas on Plunges Street, as it offers a wide range of products and utilizes all four promotional elements. Weaker competitors include Rietavas on Zemaitės and Laisvės Streets, as they offer a narrow range of services and utilize only three promotional elements: advertising, personal selling, and sales promotion. We also found that the monthly income of most Antakalnis residents ranges from €735 to €1,180, so the services we provide will be affordable for most clients. Therefore, beauty salons in Antakalnis do not have strong competitors, so our newly established modern company will attract a lot of attention from customers, as it will strive to outperform its competitors – it will implement all four elements of promotion, expand the range of beauty salon services and set prices for services that correspond to quality.

Competitor analysis

Nr.	Type of analysis
1.	Real address	Rietavas, Plunges str.	Rietavas, Zemaites str.	Laisvės str. 1
2.	Company size	Small	Small	Very small
3.	Range of services	Wide	Narrow	Narrow
4.	Prices	High	Middle	Middle
5.	Belonging	One	One	One
6.	Promotion elements:
	Advertising Personal selling Sales promotion methods Public relations	+ + + +	+ + + -	+ + + -
7.	Competitor assessment	Strong competitor	Weak competitor	Weak competitor

We will be applying the product foring concept because we will focus all our efforts on improving the quality of our services to achieve our goals. We will allocate a significant portion of our resources to various courses and seminars aimed at improving employee skills and motivation. We will also be applying this concept because demand for beauty salon services in Rietavas, Lithuania exceeds supply, and the quality of services provided by competitors is insufficient.

The company will provide services directly, as it does not hold inventory, so the services of wholesalers, retailers, or industrial distributors are not required. Clients will come to the beauty salon themselves, and close personal interaction between service provider and consumer will prevail.

Our salon's services will be priced using a cost-based pricing method. Because the salon is modern and uses the highest quality products and tools, our prices are reasonable.

We will apply the following pricing strategies:
1. Value-based pricing strategy: When setting prices, we will determine how our service compares of clients in terms of price and quality.
2. Skimming strategy – at the initial stage, when our beauty salon is just opening, we set a little price, which is rise as our market share expands.
3. The final price is a psychological pricing. Prices for services will be rounded.
4. Competitor-Based Pricing Strategy: We will evaluate the prices of similar products from competitors and set prices accordingly.

In today's highly competitive environment, advertising is essential for companies, as competitors' relatively similar services make it difficult to attract potential clients and retain existing ones. Our company, GrazuteRoom, will utilize all four elements of sponsorship: creating an attractive company image by advertising the beauty salon and its services in the press, promoting sales and maintaining public relations through the use of media outlets, and publishing detailed information about the company's activities on a dedicated website, where the company will provide specific information about the services provided, the cosmetics used, and any promotions it runs.

Advertising elements and measures

Nr.	Advestising elements	Adventising measures
1.	Advertising in a press	In the magazine "Constantine", advertising brochures in the magazine "GrazuteRoom", blogger Konstantin Korenevskiy and our the game dating portal.
2.	Sales promotion	The online store will offer customers the opportunity to participate in castings, shows, competitions, partfolio production, and discounts on services provided for various occasions.
3.	Personal selling	Advertising of service from competent specialists.
4.	Public relations	Our internet resurses  https://von-constantine-fr.blogspot.com/2025/07/constantine-1.html?m=1 Rietavas.htm

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3. Provision of services / Financial and Organizational Model of a Community Beauty Salon.

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As mentioned, the "GrazuteRoom" beauty salon will provide beauty services. Services will be provided at a salon located in the city of Rietawas. The company will provide services directly, meaning clients will visit the salon in person . Services will be provided by competent, experienced, and friendly professionals— two hairdressers, one cosmetologist, and one makeup artist. Services will be high-quality and affordable for affluent individuals with a monthly income of 2,501 to 4,000 Euro.

Means for Hairstyle, Haircut, Cosmetics.

Goods	Units	Capacity ml	Price €	goods turnover 1 month, €	goods turnover 6 months, €
Shampoo	2	1200	20	40	240
Conditioners	3	1000	15	45	270
Creams	2	100	25	50	300
Masks	2	100	30	60	360
Hairspray	3	400	35	105	630
Hair gel	3	60	12	36	216
Hair mousse	3	300	30	90	540
Wax	3	50	15	45	270
Total:				471	2826

The company will purchase the following hair care products: shampoo, conditioner, creams, masks, hairspray, gels, mousses, and wax. The salon will purchase three units of each product per month: two units each of shampoo, cream, and mask. The total cost of the purchased products will be €2826. The largest portion of the purchase will be on hairspray, as it is the most expensive product, while the smallest portion will be on shampoo, conditioner, hair gel, and wax.

Means for Makeup

Goods	Units	Capacity	Price €	goods turnover 6 months, €
Mascara, ml	6	12	25	150
Loose powder, g	5	15	30	150
Liquid powder, ml	6	50	35	210
Eyeshadow palette, g	3	35	15	45
Lipstick palette, g	2	40	10	20
Creams, ml	3	150	12	36
Contour line, g	2	1,3	10	20
Iš viso:				631

The company will purchase the following makeup products: mascara, loose powder, liquid powder, eyeshadow palette, lipstick palette, cream pencils, and eyeliner. The beauty salon will primarily purchase mascara and liquid powder—six units per month. The purchased products will cost €631. The largest expenditure over the six months will be on liquid powder—€210—as it is the most expensive product and is most frequently used in makeup application.

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