Today, Snapchat allows you to post about ten seconds of video, but many popular users put together several videos and images to tell interesting stories. However, these stories, like everyone else on Snapchat, disappear twenty-four hours after loading. Despite this feature, many brands have achieved great success on this platform.
The company has an extensive active user base. About 158 million use Snapchat daily, about 2.5 billion users are registered.
The target audience of the company are teenagers. According to statistics, 57 million Americans use this application, 85% of which are users 13-14 years old.
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